How to Choose a Domain Name
Domain names will be the single most expensive item in your business, or near the top, if you outsource the majority of your work. Domain names are crucial for many reasons. Not the least, you don’t want your money to be wasted on poor domain names. This tutorial will provide all the information you need in order to make sure you choose the best domain name for your site.
For those not familiar with domain names, it is simply the URL of your website – espn.com, for example, is a domain.
The first step to getting your site online is registering a domain name. It is the first thing that your customers will see. It is important to make a good first impression. You will be seen by potential customers in many places.
- Natural Search results, such as Google, Yahoo or Microsoft search
- Video Marketing
- Advertisements for Pay Per Click that you manage
- Ezines / Newsletters in which you can publish ads or run them
- Email and Forum Signatures
- Off-line advertising includes direct mail, newspapers, magazines, and business cards.
There are many things you should consider before purchasing a domain name. These are the main considerations that you should consider before making your purchase.
Top Domain Name Do Nots:
- Do not use too many dashes in your domain name.
- Do not use any unrelated words in your domain name.
- Avoid using too many keywords in your domain name.
- Do not repeat the primary keyword within the domain name.
Top Domain Dos :
- Use the primary keyword phrase for your domain name.
- Make sure to be as specific as you can for your keyword phrase (long tail keywords phrases).
- The domain name should begin with the primary keyword phrase.
- Use commonly used phrases like “news”, tips, etc. in your name.
- Use action keywords like “cheap”, “discount”, “buy”, “deals”, “get”, etc.
- Use top level domains like.com,.net,.info,, or.org,
Your domain name should contain a keyword or a long tail keyword phrase. I do not recommend that you use multiple keywords in your domain name. Also, please don’t repeat the same keyword. Your primary keyword should be at the top of your domain name. Let’s take an example: Let’s say you sell garden tools. You don’t just sell garden tools, you also sell high-quality, low-cost garden tools. Garden Tool World is the name of your company. You can use the above tips to purchase domain names for your business. What about your product?
This is where the key lies: Search for product domain names that people are likely to be searching for. Will a potential customer search for low-cost, high-quality gardening tools on a search engine? Or will the customer search for “Cheap Garden Tools”. You can learn what people are searching for from your research. If people search for “Cheap Garden Tools”, then cheapgardentools.com might be the domain name.
It is important to choose a domain name that represents your company, product and image. This should not be done lightly. Your domain name should reflect your company, product and image. This will help you to establish a strong foundation for future sales. Try adding action words to your domain name if you have trouble getting the domain you desire. This could be for sale, discount on eBay, deals, or any other type of action words. Tips, blogs, or information. are also possible. Roofervideos.com could be used to host a website that uses videos to teach roofers. A number could be added to your keyword. For example, cheapgardentools442.com would work just as well as cheapgardentools.com because your keyword phrase is at the beginning of the domain name.
Use keywords that grab attention and reach people. These terms include words like warning, alert and cure. Do not use any words in your domain name which aren’t related to what your site is about. Use only well known top level domains such as.com,.net,.info,.org &.us. Avoid domains such as.tv or.biz. Credibility is important – staying with domains at the top of the hierarchy will improve your credibility. If you can get.com then that is the best option. However, if the name you desire is not available in.com, you can use one of the top-level domain names.
Nameboy.com is a great resource if you have trouble finding a domain name to suit your venture.
Based on your keywords, the site will provide many domain name suggestions. Instant Domain Search is another site I love to use. Instant Domain Search “helps you locate a domain name as quickly as you can type.” Avoid domain names that contain hyphens. This used to be a great idea. Domain names that contain hyphens can negatively impact your ability to rank high in search engines.
It should be as brief as possible. While some sites allow names up to 63 characters to be registered, it is important to remember that users need to be capable of remembering it and can easily type it into their browser. Register the shortest name your customers and site visitors will associate your site with. It is best to keep your domain name under seven characters (not including the suffix). Although most of your customers will click on a link to your site, some people will also type your domain name.
When possible, use www.com
What do you want? There are many suffixes now. We recommend that businesses use a.com suffix. It is the most popular extension people use when looking for a website. It is also one of the oldest extensions. This means that it shows that your company has been around for some time and that you are well-known on the Web.
Register your domain now. Domain names are snapped up quicker than candy at the St. Patrick’s Day parade. You must register soon unless you want to get stuck with “the-domain-name-that-no-one-wanted.net.” You do not have to have a webmaster or an e-commerce department or a web design consultant or…. You don’t even have to have a website. Register now to secure the name that you want.
Ask around. After you’ve settled on a few name options, ask your friends and clients for their opinions. You may not be able to remember a name that makes sense to you. Is it easy to spell? Is it difficult to spell? Is it necessary to explain the reason for choosing the name? Spend less money. Companies were once able to charge reservation fees and a $70 InterNIC fee. It was decided that domain name sales should be open to all companies. This has resulted in a dramatic drop in prices. Private.com domains at 1&1 are available for as low as $6.99, which is by far the lowest price on the market. Private registrations are available at no extra cost from 1&1.
It is important to check if the domain name has been used before. It will be very difficult to index your domain name in major search engines if it was used for spamming or other unethical internet practices. This is something you do not want to have to deal with. Check out your potential domain name at https://www.archive.org and see if it has ever been owned. To see if anyone has broken any rules, check the archives if it was owned. I promise you that you won’t regret it if you discover that it was misused in the past. Search engine optimization is not something we should make more difficult if it can be avoided.
Register it before anyone else!