Email marketing continues to be a top channel for content marketing, with 87% of B2B marketers and 77% of B2C marketers using it to nurture their audience. However, creating great-looking emails can be time-consuming without the right tools. Fortunately, there are plenty of free email marketing tools available that can save you time and money. In this article, we will rank the top free email marketing tools based on their features, ease of use, and customer reviews.
Key Takeaways:
- Best Free Email Marketing Tools
- Email marketing software
- Email campaign management
- Email automation software
- Email marketing platforms
HubSpot Email Marketing
HubSpot Email Marketing is a free email marketing tool that is perfect for small businesses. It offers a drag-and-drop email editor and ready-made templates to help you create beautiful emails without any coding knowledge. What sets HubSpot Email Marketing apart is its native integration with other HubSpot tools, such as the free-forever CRM. With this integration, you can create a centralized contacts database, organize it in lists, and track email performance all in one place.
HubSpot Email Marketing provides an intuitive interface that makes it easy to design visually appealing emails. The drag-and-drop email editor allows you to customize your emails with ease, while the ready-made templates provide a starting point for your designs. Whether you want to promote a product, share a newsletter, or send out a welcome email, HubSpot Email Marketing has the tools and templates to help you get started.
One of the standout features of HubSpot Email Marketing is its native integration with the HubSpot CRM. With this integration, you can seamlessly sync your contacts between the email marketing tool and the CRM, ensuring that your customer data is always up to date. You can create a centralized contacts database, segment your lists based on specific criteria, and personalize your emails to deliver a tailored experience to each recipient.
Tracking the performance of your email campaigns is essential, and HubSpot Email Marketing provides robust analytics to help you measure your success. You can easily track metrics such as open rates, click-through rates, and conversions, allowing you to make data-driven decisions and optimize your email strategy. With a clear understanding of what’s working and what’s not, you can continuously improve your campaigns and drive better results.
Overall, HubSpot Email Marketing offers a comprehensive set of features that cater to the needs of small businesses. Whether you’re a solopreneur or a small team, this free email marketing tool provides all the essentials to help you engage with your audience and drive meaningful results.
Key Features of HubSpot Email Marketing
- Drag-and-drop email editor for easy customization
- Ready-made templates to jumpstart your designs
- Native integration with HubSpot CRM for centralized contacts database
- Segmentation options to target specific audiences
- Robust analytics to track email performance
HubSpot Email Marketing Pricing
HubSpot Email Marketing is available for free, making it an excellent option for small businesses on a tight budget. However, it’s worth noting that HubSpot also offers paid plans with additional features and functionality for businesses that need more advanced email marketing tools.
With HubSpot Email Marketing’s free plan, you can send up to 2,000 emails per month and access basic features such as the drag-and-drop email editor, ready-made templates, and contact list management. As your business grows, you can explore HubSpot’s paid plans to unlock more advanced features, such as advanced marketing automation, A/B testing, and advanced reporting.
Comparison of HubSpot Email Marketing Plans
| Features | Free | Starter | Professional | Enterprise |
|---|---|---|---|---|
| Emails per Month | 2,000 | 5,000 | 10,000 | 100,000+ |
| Automation | Basic | Limited | Advanced | Advanced |
| A/B Testing | No | No | Limited | Advanced |
| Reporting | Basic | Limited | Advanced | Advanced |
Table: Comparison of HubSpot Email Marketing Plans
Sender
Sender is one of the best free email marketing tools available, offering features to ensure high deliverability. With Sender, you can create stunning newsletters without any HTML knowledge. Customize your emails with elements like images, videos, and text to make them visually appealing and engaging.
What sets Sender apart is its ability to personalize emails for each recipient. By tailoring your messages to individual recipients, you can create a bigger impact and increase engagement. This personal touch can make a significant difference in building strong customer relationships and driving conversions.
Sender also offers robust analytics that provide valuable insights into your email campaigns. With detailed tracking capabilities, you can monitor who opens your emails, clicks on links, and more. These analytics empower you to optimize your email strategy, making data-driven decisions to improve your marketing performance.
With Sender’s emphasis on deliverability, customizable newsletters, personalized emails, and robust analytics, it’s an ideal free email marketing tool for businesses looking to make the most out of their email campaigns. Try Sender today and experience its powerful features for yourself.
Sendinblue
Sendinblue is a comprehensive marketing communication platform that serves as both an email marketing tool and a customer relationship management (CRM) platform. With its user-friendly interface and robust features, Sendinblue is an ideal choice for businesses of all sizes.
One of the standout features of Sendinblue is its collection of over 70 responsive email templates. These templates are designed to ensure that your emails look great on any device, providing a seamless experience for your recipients.
Ensuring the success of your email campaigns is made easy with Sendinblue’s A/B testing feature. By testing different variations of your emails, you can identify the most effective elements and optimize your campaigns for better engagement and conversion rates.
Segmentation is another powerful tool offered by Sendinblue. You can create segmented recipient lists based on various criteria such as demographics, preferences, or buying behavior. This allows you to send targeted emails to specific audience segments, resulting in higher click-through rates and more personalized communication.
Image:
Omnisend
Omnisend is an advanced ecommerce marketing platform that combines all your communication channels into one centralized hub. With its free email marketing tool, you can easily automate your email campaigns using behavioral triggers, ensuring your messages are timed perfectly to match your customers’ preferences.
One of the standout features of Omnisend is its comprehensive audience insights. By gaining a deep understanding of your audience, you can tailor your email marketing messages to be more relevant and engaging. This targeted approach increases the chances of conversion and boosts overall campaign performance.
In addition to automation and audience insights, Omnisend offers a range of time-saving features that optimize your email performance. The Product Picker feature allows you to effortlessly add products from your ecommerce store to your email campaigns, giving your customers a seamless shopping experience. Omnisend also provides scratch cards, which can be used to gamify your email campaigns and enhance customer engagement.
Overall, Omnisend is an exceptional free email marketing tool for ecommerce businesses. With its user-friendly interface, advanced automation capabilities, audience insights, and innovative features, Omnisend empowers businesses to create attractive newsletters that drive results and generate revenue.
SendPulse
SendPulse is a multi-channel marketing platform that provides a comprehensive set of features to enhance your marketing efforts. With its free email marketing tool, you can create impactful email campaigns to engage your audience effectively.
One of the standout features of SendPulse is its collection of professionally-designed email templates. These templates allow you to create visually stunning emails with ease, even if you have no design experience. The drag-and-drop editor makes customization a breeze, ensuring that your emails are tailored to your brand.
SendPulse also offers the ability to send personalized emails based on user behavior and other variables. This level of customization allows you to deliver a more relevant and targeted message to each recipient, resulting in higher engagement and conversions.
The platform includes a subscriber rating feature, which helps you identify your most valuable subscribers. By understanding their preferences and behaviors, you can further personalize your emails to cater to their specific needs, fostering stronger connections and driving better results.
In addition to email marketing, SendPulse offers a multi-channel marketing approach, allowing you to reach your audience through various channels such as SMS, web push notifications, and chatbots. This integrated approach ensures that you can connect with your audience wherever they are most active, maximizing your reach and engagement.
In summary, SendPulse is a free email marketing tool that provides a multi-channel marketing platform to help you create professionally-designed emails, send personalized messages, and engage your audience effectively. With its subscriber rating feature, you can identify your most valuable subscribers and deliver tailored content for improved results.
Mailchimp
Mailchimp is a well-known leader in the world of email marketing tools. With its user-friendly interface and robust feature set, it has become a popular choice for businesses of all sizes. What makes Mailchimp stand out is its free plan, which offers a range of basic email marketing features to help you get started.
With Mailchimp’s free email marketing tool, you can create and schedule emails with ease. The intuitive drag-and-drop editor allows you to design visually appealing emails without any coding knowledge. Whether you want to showcase your products, share company updates, or send personalized newsletters, Mailchimp provides the tools to make it happen.
But what sets Mailchimp apart from other free email marketing tools is its smart recommendations feature. This powerful feature analyzes your email marketing efforts and provides valuable insights to help you optimize your campaigns. From subject line suggestions to optimal send times, Mailchimp’s smart recommendations can help you improve open rates and maximize engagement.
In addition to its email marketing capabilities, Mailchimp also offers an easy-to-use content manager for designing landing pages. This allows you to create stunning web pages to complement your email campaigns and drive conversions. With Mailchimp’s landing page design tools, you can capture leads, promote products, or showcase special offers with eye-catching layouts.
Furthermore, Mailchimp’s automation features take your email marketing to the next level. You can set up automated email sequences, such as welcome emails or order confirmations, to deliver targeted messages to your audience at the right time. This saves you time and ensures consistent communication with your subscribers.
Overall, Mailchimp’s free email marketing tool provides the essential features you need to get started with your email campaigns. From basic email creation and scheduling to smart recommendations and automation, Mailchimp offers a comprehensive solution for businesses looking to take their email marketing to new heights.
Key Features of Mailchimp:
- Basic email marketing features
- Drag-and-drop email editor
- Smart recommendations for campaign optimization
- Email and landing page design tools
- Automation for seamless customer communication
Conclusion
In conclusion, these free email marketing tools provide small businesses with a range of features and capabilities to enhance their email marketing campaigns. Whether you require a drag-and-drop editor, robust analytics, or integration with other marketing tools, you can find a suitable free tool to meet your needs. Although some limitations may exist, many of these tools offer affordable paid plans that can grow with your business. With email marketing generating an impressive ROI of 3600%, it is well worth exploring these free options to boost engagement and achieve cost-effective email marketing solutions.
FAQ
What are the top free email marketing tools?
The top free email marketing tools ranked in this article are HubSpot Email Marketing, Sender, Sendinblue, Omnisend, SendPulse, and Mailchimp.
What features does HubSpot Email Marketing offer?
HubSpot Email Marketing offers a drag-and-drop email editor, ready-made templates, and native integration with other HubSpot tools, such as the free-forever CRM.
How can Sender help improve email deliverability?
Sender offers features to ensure high deliverability, including customizable newsletters, personalized emails, and robust analytics to track email performance.
What features does Sendinblue provide?
Sendinblue is a comprehensive marketing communication platform that offers responsive email templates, A/B testing, segmented recipient lists, and additional functions like customer relationship management and landing page creation.
How can Omnisend assist with ecommerce email marketing?
Omnisend is a sophisticated ecommerce marketing platform that offers email automation using behavioral triggers, comprehensive audience insights, and features like the Product Picker and scratch cards to optimize email performance.
What can you do with SendPulse’s multi-channel marketing platform?
With SendPulse, you can access a variety of features, including professionally-designed email templates, customized emails based on user behavior, a subscriber rating feature, and personalized emails for better results.
What makes Mailchimp a popular choice for email marketing?
Mailchimp is a well-known leader in email marketing tools and offers basic email marketing features, easy-to-use content management for email and landing page design, smart recommendations to optimize marketing efforts, and automation features for streamlined communication.
What are the benefits of using these free email marketing tools?
These free email marketing tools provide a range of features and capabilities to help small businesses improve their email marketing campaigns. Whether you need an easy-to-use editor, robust analytics, integration with other marketing tools, or better deliverability, there is a free tool available for your needs.
